TikTok is introducing a fresh option that permits them to lessen the amount of AI-made content appearing in their timelines. This initiative comes as the company revealed that it presently contains in excess of 1 thousand million AI-generated clips.
Pilot Phase and Launch
This change is in a pilot phase over the next few weeks before a widespread launch. This shift comes amid a rise in content created by AI, fueled by emerging AI video creators.
The Broader AI Trend
It has been noted that approximately a tenth of the most rapidly expanding content creators on a competing service only show AI-generated videos. A considerable share of this content is deemed low-quality AI content, a phrase for substandard, factory-style content that is often nonsensical or bizarre.
“We know from our community that a lot of users enjoy content produced via AI tools, including computer-generated images to educational videos, and we aim to provide users the option to see more or less of that, depending on their own likes,” said a platform representative.
AI on the Platform
The platform announced that there are now 1.3bn videos on its service tagged as made with AI. Collectively, over 100 mn media items are added to the platform every day, making clips made by AI a relatively small portion of its total content library.
User Control Features
Viewers will be able to limit or boost the volume of AI content they view by using the content preference setting in the platform and choosing the AI content topic. Other topics that can already be modified under the setting cover news, style, beauty, and movement.
AI Disclosure Rules
Its rules oblige creators to identify “realistic” AI-made content, and it bans harmful fake videos of public figures or emergencies. Any believable artificial content that is unmarked can be removed under its user guidelines.
Additionally, the app will now attach an artificially created tag to content created with its proprietary AI systems, or flagged by an cross-platform project for spotting artificial media. This measure is designed to help prevent users from trying to evade the tagging system.
AI Literacy Programs
The company is furthermore establishing a $2 million educational fund for experts and organizations to create informative material about responsible artificial intelligence. This project will assist educational bodies specializing in teaching programming and robotics.
Moderation Strategy
TikTok has supported its content review process, following controversy over proposals to make redundant numerous safety staff in the United Kingdom. TikTok is set to cut 439 jobs in its user protection team in the UK capital, with labor groups and online safety experts voicing alarm that people are being substituted by machine-led review.
A trust and safety lead stated that human moderation would remain essential, but automated tools can protect employees by eliminating the most harmful content prior to it has to be seen by humans. TikTok announced a 76% decrease in explicit and harmful content reviewed by human moderators over the last 12 months due to the use of its machine learning processes.
“We think that it’s essential to combine staff and AI to keep the platform safe,” the executive stated. “We’ll have staff as involved in the system, but we further consider it’s very important to minimize viewing of unsafe media as quickly as possible, which is why a lot of the machine support is really helping us process content quickly.”
